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Since Victoria Beckham is one of my favorite (and valid) celebrity designers, I won’t be making any snide ladder climbing metaphors about her new Emporio Armani underwear campaign that just came out this morning. The images are quite the opposite of last season’s, which featured the global brand ambassadors languidly smoldering in some sort of boudoir. The latest pics, also shot by photog pair extraordinaire Mert Alas and Marcus Piggott, are somewhat more athletic in nature: Mrs. Becks climbing a ladder sporting a gravity-defying ponytail, heels and not much more, and the pair posing with an enormous rope that I’m associating with the one that you were required to clamber up in grade school gym class. The couple (who together make a cool 32 million GBP for their work) certainly do justice to the unmentionables, and their perfect physiques make you want to hit the gym or perhaps move to an alternate airbrushed universe. What do you think of the new ad?
 


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